Chanel Chance
re-launch campaign
Immersive brand experience
I joined Chanel team to design the iconic fragrance's re-launch digital campaign. Young, classic and full of life, Chanel Chance appeals to a wider, younger demographic that is reached best through digital platforms. The campaign was one of the early adopters of high-quality, cinematic online commercials created by our Stink Studios team. My focus was to create immersive brand experience using the motion piece in different mediums.
Innovative approach.
Through engaging visuals "no two moments are the same", interactive content, and social media initiatives, Chanel not only introduced Chance to the market but also set a new standard for digital marketing within the luxury fragrance industry. This innovative approach helped cement Chance's position as a favourite among younger consumers, contributing to its ongoing success.
