More the robots sort waste, the smarter they become. Also, I felt a touch smarter learning about waste robotics when ZenRobotics brought me on board to design a website and enhance their digital presence in search for gaining global interest and sales. My role involved narrating and illustrating their journey on the website from the initial concept to the development of their intelligent AI system, ‘ZenbrAIn’ for waste robots. We decided to dare people to press the red button for contacts and encourage them by confident, clear but human tone of voice inlined with their lazer sharp, blue-steel-cool images.
The customer conducted a photoshoot that superbly showcased the machines, capturing the essence of waste sorting in a remarkably aesthetic manner. As the waste navigates through a series of sorting containers, I crafted the website layout to mimic this flow. The design features several sections, each guiding the viewer through the story with engaging headlines, informative details, and compelling facts about the robots' capabilities.
Using data visualisations from the robots, I could illustrate their different sensors for heat and materials while showcasing the art of the robots’ automated process of sorting waste.